"We want more Children to start Kendo!"
This was the start of this collaboration project of making Kendo equipment and accessories with famous characters as a theme. Up until now Kendo equipment was only available in simple fashion, mostly geared towards a older audience. But without the children there is no future for Kendo, and that's why we started making products with designs that make children eager to use them.
To celebrate the 40th anniversary of the world famous "HELLO KITTY", we managed to realize a never before seen collaboration with SANRIO CO., LTD. to make Tozando-brand "HELLO KITTY" themed Kendo products.
Finally after much negotiations, the Hello Kitty collaboration products are available for our overseas customers!
Please have a look and let's start Kendo!